# Refyna.io

> AI Product Feed Optimization for ambitious e-commerce. Refyna combines AI automation with human expertise to optimize product feeds across Google Shopping, Meta, and more channels — maximizing ad ROI for mid-market merchants.

Refyna.io is a SaaS platform built for mid-market e-commerce merchants (typically €5M–€50M revenue, 5,000–250,000 SKUs) and the agencies that serve them. The service combines large-language-model automation with a human review layer to produce trustworthy improvements to product titles, descriptions, attributes, and bidding decisions across multiple advertising channels.

The platform groups products by their actual ad performance using five clear performance labels — Peak, Steady, Slow, Idle, and New — and applies channel-aware optimization strategies to each segment. Native integrations with Shopify and WooCommerce, plus generic CSV and XML feed support, mean Refyna fits common e-commerce stacks without a lengthy onboarding.

## Status

Refyna.io is currently in pre-launch. The first version is scheduled to launch in 2026. The public site is the marketing page; the waitlist is the primary way to register early-access interest.

## Engineering principles

- EU-first data residency.
- GDPR by design — Postgres row-level security for multi-tenancy, OAuth tokens encrypted at rest with envelope encryption.
- Hybrid AI + human-in-the-loop on every low-confidence change; no auto-publish to live feeds without explicit operator opt-in.
- Open, exportable customer data — full catalog, rules, labels, and audit log exportable as CSV/JSON at any time.

## Key concepts

- **Product feed optimization**: improving the structured data sent to advertising channels (Google Shopping, Meta, etc.) so ads are more relevant, eligible, and competitive.
- **Hybrid AI + human-in-the-loop**: Refyna's AI generates optimization candidates; a human reviewer approves changes before they hit live feeds.
- **Performance labels**: Refyna's clear, jargon-free segmentation — Peak, Steady, Slow, Idle, New — replacing the typical hero/villain framing common in other tools.
- **Multi-channel**: starts with Google Shopping, Meta, and generic feed exports; additional channels added progressively.

## Resources

- [Homepage](https://refyna.io/): main marketing site and launch waitlist signup
- [Sitemap](https://refyna.io/sitemap.xml): machine-readable index of public URLs
- [Privacy policy](https://refyna.io/privacy)
- [Cookie policy](https://refyna.io/cookies)