GMC disapprovals you find too late
Missing GTINs, wrong size attributes, broken availability. By the time the alert hits, ads are already wasting spend.
Launching 2026 · EU-first · Built for mid-market
The verified product feed.
Refyna imports every feed source you have, lets AI label and optimize your catalog, and gives you stable auto-refreshing export URLs for Google Shopping, Meta, and beyond — with a human in the loop on every low-confidence change.
- Multi-feed merge
- Hybrid AI + human-in-the-loop
- Auto-refreshing channel feeds
The problem
Product feeds break in four ways. All four eat your ROAS.
Mid-market e-commerce teams lose 10–30% of paid performance to feed quality issues that don't show up until the channel flags them. The tools designed to fix this either need an enterprise team or treat the AI's output as final.
Multiple sources, no truth
Shopify, ERP, supplier CSVs, custom XML. Each says something slightly different about the same SKU. You're the human merge layer.
Channel-specific feed quirks
Google wants gtin, Meta wants brand+manufacturer, marketplaces want their own spec. Maintaining ten variants by hand burns days.
Trust gaps with pure AI tools
Auto-rewrites go live, hallucinate product specs, get flagged by the channel. The bill is yours, not the tool's.
How it works
Three stages. One source of truth for every ad channel.
Refyna sits between your data and every channel. You set the rules, the AI does the heavy work, humans approve what matters, and the channels get a clean feed.
- 01
Import every source you have
Connect Shopify, WooCommerce, raw XML, supplier CSVs, custom GraphQL — Refyna ingests them all, handles pagination, gracefully recovers from malformed rows.
- Mapping UI for non-standard fields
- Stream large feeds, never load into memory
- Auto-merge by GTIN or your own join key
- 02
AI labels and optimizes, humans verify
Our AI system proposes category, title rewrites, attribute extraction, and performance labels — each tagged with a confidence score. Low-confidence rows land in a verification queue. Nothing goes live without a human reviewing it.
- Confidence scoring on every AI decision
- Verification queue keyed to your trust threshold
- Audit log every approval, override, and rollback
- 03
Stable URLs the channel keeps refreshing
Refyna exposes a permanent URL per channel — feeds.refyna.io/your-workspace/google-shopping.xml — that auto-regenerates on schedule. Update the source, the channel sees the new feed within minutes. No re-uploading.
- HMAC-signed URLs, no enumeration
- Re-generated on schedule or on demand
- One URL per channel, never changes
See it in action
The dashboard PPC managers actually want.
Every metric, every channel, every product, every AI decision — in one place, audited end-to-end. Click the sidebar to explore.
●app.refyna.io/acme-outdoors/overview
Overview
Performance across all sources and channels — last 30 days.
Last 30 daysvs. previous
ROAS
18.4×
▲12.3%
Revenue
€412,840
▲18.1%
Conversions
14,072
▲8.4%
Feed health
96.4 / 100
▲2.8pts
Feed performanceLive
Multi-channel revenue, impressions, and conversions
RevenueImpressionsConversions
Total revenue€412,840▲ €63,210 vs prev
Impressions2.41M▲ 14.2%
Conversions14,072▲ 8.4%
Avg confidence94.6%▲ 2.1 pts
AI suggestion · 78% confidence
Wool blend overcoat — Navy
− mens wool coat navy size large
+ Wool blend overcoat — Men's, Navy, Size L
All systems operational·Last sync 2m ago·Auto-refresh 30s
Region EU-Central
Auto-cycling through every view
The Refyna Labelizer
Five labels. Clear, jargon-free, channel-aware.
Every product gets one of five labels based on its actual ad performance — not vibes. Use them as custom_label_0 in Google, audience filters in Meta, or bid-strategy buckets anywhere else. No more 'hero/villain' framing.
Peak
Top 5% of revenue
Push hard on bids, broaden match types, max out budget. The winners that fund everything else.
Steady
Reliable performers
Profitable, stable, predictable. Keep budgets disciplined; this is the long tail that compounds.
Slow
Underperformers worth saving
Spending without converting. Rework titles, refine creative, or pull spend before it's wasted.
Idle
Living in the catalog, not in ads
Zero impressions in 30 days. Either re-activate intentionally or stop paying to host them.
New
Not enough data yet
Recently added or recently restocked. Get them learning quickly with broader matching and seed spend.
Labels recompute as ad-spend data flows back from your connected channels. You can override any label manually; the audit log keeps the history.
What's inside
Built for the work feed managers actually do.
No fluffy 'AI dashboard.' Each capability solves a specific, named pain — and they compose.
Multi-feed merge
Combine Shopify, ERP, suppliers, and supplemental feeds into one canonical catalog with deterministic join rules.
Hybrid AI labeling
Our AI system generates category, attributes, and rewrites with confidence scores. You set the bar for what needs human review.
Stable, signed feed URLs
One URL per channel, HMAC-signed, auto-refreshing. The channel pulls; you don't push.
Mapping UI for any feed
Drag-and-drop field mapping with type inference and live preview. Non-standard XML? No problem.
Transforms DSL
A safe, sandboxed expression language for rules, derivations, and channel-specific overrides. Versioned per channel.
Audit log
Every change — AI, human, or rule — recorded with actor, before/after, and timestamp. 7-year retention.
GMC pre-flight
Validate against Google Merchant Center spec before publishing. Catch GTIN errors and missing attributes locally.
Hot-reload tunables
Most operational tweaks happen in the DB and go live in under 30 seconds. No deploys for small changes.
Row-level security
Multi-tenant isolation enforced at the Postgres layer. Every query is tenant-scoped, every time.
Sources and channels
Bring everything in. Send it everywhere.
Refyna doesn't lock you into a single ecosystem. Phase 1 ships with the channels that drive 80% of EU paid e-commerce; the rest follow.
Sources in
- ShopifyNative
- WooCommerceNative
- Generic CSVNative
- Generic XMLNative
- GraphQLPhase 1.5
- BigCommercePhase 2
Channels out
- Google ShoppingPhase 1
- Meta CatalogPhase 1
- Generic XML / CSVPhase 1
- TikTok ShopPhase 1.5
- PinterestPhase 1.5
- eMAG / Allegro / BolPhase 2
Who it's for
Built for the squeezed middle of e-commerce.
Refyna isn't for the SMB selling 50 SKUs from a kitchen table, and it isn't for the Fortune-500 catalog of two million. It's for the teams in the middle — the ones doing real volume with finite headcount.
Mid-market e-commerce
- Revenue
- €5M – €50M revenue
- Catalog
- 5K – 250K SKUs
Outgrown the simple feed tools, can't afford an enterprise platform.
In-house PPC managers
- Revenue
- €50K – €500K monthly ad spend
- Catalog
- Multi-channel
Burning hours on feed quality instead of campaign strategy.
Performance agencies
- Revenue
- 5 – 50 active clients
- Catalog
- Mixed Shopify / Magento / custom
One process per client; no shared tooling, no audit trail.
vs the field
The space is crowded. The wedge is sharp.
Refyna is not trying to be all things. It's the verified, hybrid, mid-market feed tool — and that's a category nobody else is fully serving.
| Capability | Refyna | Productsup Enterprise | Channable SMB | Producthero Google-only | Feedonomics Enterprise |
|---|---|---|---|---|---|
| Multi-source merge | limited | ||||
| AI labeling + confidence | rule-based | ||||
| Human verification queue | support team | ||||
| Stable auto-refresh URLs | |||||
| EU pricing (€99 – €699) | limited | ||||
| Multi-channel out of the box | |||||
| Self-serve, < 1h onboarding |
Competitor capability assessment based on public documentation and marketing material as of 2026.
Pricing
Built for mid-market budgets. Launching 2026.
Transparent tiers, no annual lock-in, 14-day Growth trial without a card. Prices in EUR, taxes excluded.
Free
Validate the workflow on one channel.
€0forever
- Up to 5,000 SKUs
- 1 source · 1 channel
- Google Shopping export
- Community support
Starter
For one merchant doing real volume.
€99/month
- Up to 25,000 SKUs
- 3 sources · 3 channels
- AI labeling included
- Email support
Growth
For serious feed managers and PPC teams.
€299/month
- Up to 100,000 SKUs
- Unlimited sources · 8 channels
- Verification queue
- Transforms DSL · audit log
- Priority support
Scale
For multi-brand merchants and agencies.
€699/month
- Up to 500,000 SKUs
- Unlimited sources & channels
- Multi-workspace (white-label)
- API access · webhooks
- Slack-channel support
Enterprise
Bespoke for the largest catalogs.
Custom
- Unlimited SKUs
- Dedicated infra
- SOC 2 Type II
- SAML SSO
- Procurement, custom DPA
Pricing reflects EU-first launch. We expect to refine these tiers based on early-customer feedback before general availability.
FAQ
Questions worth answering.
Anything missing? Drop it in the waitlist notes when you join and we'll add it.